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Jeffrey Lubell founded Californian brand True Religion in 2002. With a strict emphasis on fit, the jeans label has constructed its own reliable, modern identity, with each pair made using only premium materials. Classic designs are given a rock ’n’ roll twist, whilst easy-going West Coast styles are toughened up with an element of casual distress and destruction. Team a pair with one of the collection’s relaxed logo tees or plaid shirts for a chilled-out, all-American feel.