WE ARE PARADOXX is an Irish haircare brand that does things differently. Founded by Yolanda Cooper, the vegan and cruelty-free label offers effective care and styling products that are 97% natural and packed with organic extracts and the purest ingredients, from whiskey and Celtic salt to seaweed and clover. Sticking to its 'good hair, good conscience' mantra, the brand is committed to being both environmentally responsible and socially conscious, using 90% plastic-free aluminium packaging and also donating 1% of its profits to eco-organisation 1% For The Planet.
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