Founded by Charaf Tajer in 2018, Casablanca is a luxury fashion house that builds directly upon inspirations from Tajer’s Parisian and Moroccan roots, as well as a host of influences from all parts of the globe. Initially concentrating on menswear collections, the Casablanca universe has expanded to include womenswear and a wide range of luxury accessories. Charaf Tajer is the founder and creative director of Casablanca, having grown up between the winding streets of Paris’ Ninth Arrondissement and the wide boulevards of Casablanca itself. Charaf expresses his affinity for old-world elegance with his earliest memories of growing up between Paris and Casablanca. Being inspired by the world’s most elegant hotels, classic and international music and a deep love for French architecture, Casablanca seeks to create a visual lifestyle of beauty and depth.
