Founded in 2019 by international model Oliver Cheshire and experienced manufacturer Toby Watkins, CHE´ is a brand that specialises in sustainable resort wear and swimwear for the modern man. Blending relaxed, laid-back styles with sophistication, timeless charm, and a tailored edge, CHE´ designs areperfect for both the vibrant city life of London and the luxurious coasts of the Balearic Islands. Focused on comfort, versatility, and durability, CHE´ champions conscious practices within the industry, proudly incorporating sustainable materials like Tencel™ and ECOVERO™ into its collections.
