Known for his exquisite detailing and unique, innovative use of floral prints, Erdem Moralioglu's eponymous label celebrates colour, pattern and exaggerated femininity. Upon receiving his master's degree from the Royal College of Art, Moralioglu moved to New York, where he worked alongside Diane von Furstenberg before relocating back to London to launch his own label in 2005. His beautifully cut silhouettes and signature styling continue to evolve each season, with truly original printed silk tops, fitted skirts and sweeping maxi dresses that embody the brand's fresh outlook.

109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Monday to Saturday: 10am – 8pm Sunday: 11:30am – 6pm* *browsing from 11.30am - midday The Beauty Lounge is open 8am – 9pm. Please use the Lowndes Square entrance.

30 - 34 St Andrew Square

EH2 2AD Edinburgh

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Telephone: +44 (0)131 524 8388

Fax: +44 (0)131 524 8317

Monday to Wednesday: 10am – 6pm Thursday: 10am – 8pm Friday to Saturday: 10am – 7pm Sunday: 11am – 6pm