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Pro Filt'r Soft Matte Longwear Foundation 105
Seasonal Edit HK$253.30
What is my shade?
105 Warm GoldenFor very fair skin with warm yellow undertones.
You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.
Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin – so you always look like you.
How did FENTY BEAUTY do it?- Obsessive research to create the perfect range of shades for all- Exclusive insights from the world’s top makeup artists- Extensively tested for real life, on real women
FENTY BEAUTY figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right – not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.
SHADE-FINDING TIPS:- Always shake before use to activate.- Pro Filt’r’s rich pigments need a moment to dry down to their truest colour, so when you're testing shades, remember to let the formula dry completely to find your perfect match.- Deciding between two shades? Try the lighter shade. You asked, Rihanna answered – carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!
“People talk about the ‘Fenty effect,’ but for me it’s not a trend or short-term ‘effect,’ it’s real life and the way I see the world. I’m proud that we have changed the conversation. It’s not about the number of shades, it’s about the people everywhere in the world. I created this brand and these products for everyone and will never stop doing that.”
Fenty Beauty is 100% cruelty free.£11.74 per 10.00ml
SKU No.: BS727795
Style No.: 727795
How to Use
Be sure to moisturise skin before foundation application, especially if your skin is dry. After moisturising, prep skin with Pro Filt’r Instant Retouch Primer for best results.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the centre of your face and blend outward.
RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.
For medium, customisable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge, begin applying product at the centre of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
Aqua/water/eau, dimethicone, talc, peg-10 dimethicone, trimethylsiloxysilicate, polypropylene, isododecane, cetyl peg/ppg-10/1 dimethicone, nylon-12, hdi/trimethylol hexyllactone crosspolymer, phenoxyethanol, sodium chloride, hydrogen dimethicone, glycerin, magnesium sulfate, sodium dehydroacetate, disteardimonium hectorite, aluminum hydroxide, methicone, benzoic acid, dehydroacetic acid, propylene carbonate, ethylhexylglycerin, parfum/fragrance, silica, biosaccharide gum-4, ananas sativus (pineapple) fruit extract, carica papaya (papaya) fruit extract, paullinia cupana seed extract, potassium sorbate, sorbic acid. May contain/peut contenir (+/-): titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499).
Fenty Beauty was created with a vision. For creator and founder Rihanna, it was essential “that women everywhere would be included”. After recognising a void in the industry, Rihanna focused on a range of traditionally hard to match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her aim, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
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