Pure Gold Luxury Holiday Ritual

La Prairie’s Pure Gold Collection transforms dry and devitalized skin using 24 karat gold, which enables the time-release of active ingredients over the course of the day for continual nourishment and skin that is radiant, revitalised and more youthful day-in and day-out. This 5-piece ritual includes Pure Gold Radiance Concentrate, a revitalising, gold-infused serum; Pure Gold Radiance Cream, an enriching and replenishing moisturiser; and Pure Gold Radiance Eye Cream, to illuminate and hydrate the eye are. Also included are travel sizes of Pure Gold Radiance Cream and Pure Gold Radiance Concentrate - making this ritual perfect for your at-home skincare and for travel. The ritual is housed in an eco-design case, in partnership with ECAL, crafted to delight as it reveals the creations nestled within.

The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing ingredients follows. Finally, a steady release of the replenishing ingredients linked to gold particles deposited on the skin’s surface completes the sequence.