Levi's Made & Crafted

Levi Strauss changed casual fashion forever when he invented his blue jeans 140 years ago. Levi’s Made & Crafted was launched in 2010, to give this legacy an update by combining traditional techniques with contemporary materials. Denim from the USA and Japan and waxed leather from Italy are woven alongside cashmere, silk, cotton and wool, using single needles, bound seams and natural dyes, to give Levi’s jeans a fresh new edge.