Natural Selection

Inspired by Charles Darwin’s ‘The Origin of the Species’, Natural Selection charts the ascent of man’s smart casual wardrobe. The London-based label was founded in 2009 as a denim brand, but has since evolved into a complete collection of finely crafted essentials. One trait that will never change changed is its commitment to exclusively using Japanese selvedge to make all of its denim jeans and jackets.

109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Monday to Saturday: 10am – 8pm Sunday: 11:30am – 6pm* *browsing from 11.30am - midday The Beauty Lounge is open 8am – 9pm. Please use the Lowndes Square entrance. CHRISTMAS TRADING HOURS Monday to Saturday: 10am – 9pm (launching 5/12/19) Christmas Eve: 10am – 6pm Christmas Day: CLOSED Boxing Day: 10am – 8pm New Year's Eve: 10am – 8pm New Year's Day: 11am – 7pm