Forging a new, pioneering blend of street and luxury fashion, Rob Lo Hailing and Jean-Claude LeBlanc initially launched menswear label Purple with a small but strong collection of vintage and utilitarian-inspired denim. Devoted to product development, Purple boasts outstanding expertise in the areas of fit, fabric and construction, to ensure all products are of the highest calibre. With an impending extension across a spectrum of categories in the works, look to the brand for urban influences, authentic distressing and textural experimentation that’ll cement your look firmly in the city.