Jada embellished 18kt gold-plated hoop earrings

Although born and raised around her family's jewellery business, it wasn't until British designer Laura Vann went to university that she spotted a gap in the market. Inspired by the juxtaposition of classic pieces against contemporary fashion, V by Laura Vann was born with the intent of creating elegant, vintage-inspired designs at affordable prices for young women. Encapsulating an ethos of longevity, V by Laura Vann counters fast fashion with enduring Art Deco design. Each piece is made to last both in terms of a timeless aesthetic and sustainable original, using recycled silver throughout and ensuring ethical production through rigorous SMETA auditing. Never trend-led, V jewels transcend age in the hope that all generations may share, wear and treasure them for a lifetime.