Up to 30% offShop now
ALL ROADS LEAD TO BELSTAFFHow the iconic British brand is driving its heritage biker staples into AW19.
When taking the path less travelled, it’s always good to have an old friend along for the ride. For almost a century, Belstaff has been that ally, kitting out everyone from motorsports pioneers to city dwellers. Rugged, reliable and ready for adventure, the outfitting label blends tried and tested design with a drive for innovation.
Every new-season edit is an opportunity to take Belstaff’s classic biker aesthetic up a gear. So, it’s fitting that AW19 should mark the first collection for the brand’s new creative director, Sean Lehnhardt-Moore. “There’s an honesty about these pieces that means people love to own and wear them for a long time,” he says. “Quality leather and waxed jackets take on your form and personality, so these are investment pieces that grow with you and take on a meaningful sustainable approach.”
Balancing timeless staples with contemporary style, Lehnhardt-Moore’s debut collection unpacks the Belstaff story through fresh textural contrasts of cosy shearling, water-resistant shells and weathered canvas.
Belstaff’s AW19 collection is a celebration of its roots in the industrial north. Before founding the brand in 1924, Eli Belovitch’s Stoke-on-Trent factory was already producing functional fabrics for the British Army as demand for waterproof materials soared during World War I. It’s a lineage that can be traced all the way through to its signature line of waxed-cotton jackets; almost 100 years on, they’re still bestsellers. New-season leather and shearling styles translate the handcrafted heritage look of the era while providing warmth and protection against the elements.
THE MACHINE AGE
Motor travel is inextricably linked to the Belstaff story. From its early adoption of waxed cotton to the creation of the now-iconic Trialmaster jacket in 1948, the brand has equipped notable drivers, aviators and cyclists. It’s little wonder that Belstaff classics have been worn by equally iconic figures including Che Guevara, Steve McQueen and David Beckham. Multiple pockets, cropped cuts and waterproof sealed seams are just a few of the innovations we have Belstaff to thank for.
BACK TO NATURE
Belstaff’s robust outerwear is made for exploring the great outdoors. Hiking inspiration can be seen in the brand’s innovative use of materials: quilted shell jackets in bright red, the shade of the season; new dry-waxed cotton fabric that’s rain-resistant but maintains a canvas feel; and broken-in khaki that has a weathered look. Technical-nylon panelled and wool knit styles offer base layers for tackling extreme temperatures, whether by foot or on the road, on a hilltop or the high street.