Innovation is at the core of the Beauty world; our latest campaign is championing the brands that are going above and beyond with their ground-breaking products and formulas. Welcoming Hunter Lab, WARE, Typebea, Standard Procedure and et al to our specially curated Beyond Beauty category, you can discover more about our newly-launched labels below:
Hunter Lab
Redefining high-performance skincare through its effective formulas, the innovative Melbourne-based label unites technology, nature and design to inspire the daily ritual of both men and women.
WARE
On a mission to create cosmetically-enhanced skincare for all, the “no nonsense” label’s multitasking formulas strive to make every day a good skin day.
Typebea
Newly founded by Rita Ora and Anna Lahey, the female-fronted haircare label is empowering you to change the way you think about your locks through its revolutionary root-to-tip formulas.
Et al
Meaning “and more”, the pioneering brand is consciously blending the science of skincare and the art of makeup to support long-lasting healthy skin.
Standard Procedure
Forged under the Australian sun, the sun and skincare line revives the nostalgia of beach culture through its SPF30 and 50 protection and aloe vera aftersun care.