Emma Grede and Khloe Kardashian founded the womenswear label Good American in 2016 after struggling to find jeans that fit their body types. Propelledby a body-positive philosophy, the feel-good brand is proud to represent every woman’s figure through its inclusive sizing ranges. Working with experts in the denim industry, Good American is dedicated to delivering uncompromising attention to comfort with a fit-first approach for jeans that flatter every figure, from slim-cut style to wide-leg shapes. And although famed for its jeans, the innovative label also offers a line of elevated basics, from T-shirts to bodysuits, all following the same inclusive body-confident philosophy for a wardrobe that feels as good as it looks.
