Guest In Residence is a cashmere brand founded in New York by model Gigi Hadid, who serves as Creative Director. The label’s mission is to create future heirlooms – knitwear that’s designed to last years, not seasons. Second-hand cashmere sweaters, handed down by Gigi’s parents when she moved to New York, were cosy, portable keepsakes for her while on the road. Each piece, with its own history, feel, and personality, allowed Gigi to adopt a cherished family heirloom and make it hers. To Gigi a sweater, isn’t clothing; it is a story, a marker of time and memory, and something that contextualises her world. This inspired Gigi to design thoughtful knitwear that anyone can wear, style, love, and ultimately pass on to their loved ones, whomever they might be.
