Hoka

HOKA was founded in 2009 in the French Alps by Jean-Luc Diard and Nicolas Mermoud with the goal of inspiring people to move. Their vision was to create a running shoe that made downhill running feel effortless, combining unique design with advanced cushioning and a meticulously engineered midsole for a smooth, soft, and efficient ride. Runners gain speed, hikers enjoy more comfort, and trail runners gain confidence. With the belief that everyone is an athlete, HOKA makes outdoor activities like running, walking, and hiking more accessible to all.