Agent Provocateur

As the son of celebrated designer Vivienne Westwood, it was only natural that Joe Corre should channel his creative DNA into luxury lingerie label Agent Provocateur. Founded in 1994, the British brand quickly became famous for its overtly seductive underwear and raunchy adverts that represented a new, modern wave of feminism. The label has since branched out into clothing and swimwear that retain its original sense of figure-enhancing femininity.