Shelly black embellished cord bracelet

Named after her two favourite people – her mother Anni and daughter Luella – Helle Vestergaard Poulsen launched the Scandinavian jewellery line Anni Lu in 2013. A former creative director for various Danish fashion magazines, Poulsen is no stranger to the industry; each piece in this free-spirited collection showcases her great passion for personal style. Her love of international travel is reflected in the brand’s signature design elements, which include good luck charms, initial pendants, ancient coins and tropical styles that are decidedly bohemian and mixed with her keen eye for colour and delicate beading.