Ariana Boussard-Reifel

An interest in tribal jewellery and a background in sculpting led to Ariana Boussard-Reifel creating her eponymous label in 2016. Worn by celebrities from Beyonce to Michelle Obama, Boussard-Reifel merges her twin passions for art and indigenous culture by exploring traditional tribal and ethnographic jewellery through the lens of sculptural modernism. The brand donates a portion of profits to the Toolbox initiative, which funds Tuareg Silversmiths in North Africa to help preserve their traditions and skillset.
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