Benefit

American twins Jean and Jane Ford founded Benefit in 1979, and the brand has firmly established itself as a cosmetics heavyweight. Benefit delights beauty fanatics with its quality products, from mascaras and lip glosses through to cult favourites such as High Beam, Hoola and They're Real!. With whimsical packaging featuring fun, retro and pun-heavy terminology, Benefit doesn’t take itself too seriously and ensures makeup becomes a best friend rather than a reluctant necessity.