Full Frontal Mini Mascara - Ivy League - FENTY BEAUTY
  • Full Frontal Mini Mascara - Ivy League - FENTY BEAUTY
  • Full Frontal Mini Mascara - Ivy League - FENTY BEAUTY
  • Full Frontal Mini Mascara - Ivy League - FENTY BEAUTY
  • Full Frontal Mini Mascara - Ivy League - FENTY BEAUTY
  • Full Frontal Mini Mascara - Ivy League - FENTY BEAUTY


Full Frontal Mini Mascara - Ivy League



Elle International Beauty Awards 2021 winner: Best Mascara.

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls – now in two limited-edition shades.

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mini Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven* to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.
Full Frontal’s lightweight formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.
Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate – whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.
Now for a limited time, two new shades – Mi$$ Merlot and Ivy League – created by Rihanna to pair with Snap Shadows Mix & Match Eyeshadow Palettes in limited-edition 9-Wine and 10-Money.
*In an independent clinical study on 35 women
Fenty Beauty is 100% cruelty free.

£23.4 per 10.00ml

SKU No.: BS821368

Style No.: 821368

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume.
Use the FLAT side to comb through and define, curl, and separate.
Use the pointed tip to coat the hardest-to-reach lashes in the inner corners.
Layer, build-up, and style as desired.
Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.

Aqua/water/eau, synthetic beeswax, paraffin, palmitic acid, alumina, styrene/acrylates/ammonium methacrylate copolymer, stearic acid, butylene glycol, aminomethyl propanediol, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, glyceryl stearate, vp/eicosene copolymer, acacia senegal gum, polybutene, phenoxyethanol, nylon-66, hydroxyethylcellulose, triethoxycaprylylsilane, sodium laureth-12 sulfate, caprylyl glycol, c11-15 pareth-7, potassium sorbate, tetrasodium edta, disodium phosphate, polysorbate 60, silica, titanium dioxide, bht, sodium phosphate, carmine (ci 75470), ultramarines (ci 77007), iron oxides (ci 77492, ci 77499), titanium dioxide (ci 77891).

Fenty Beauty was created with a vision. For creator and founder Rihanna, it was essential “that women everywhere would be included”. After recognising a void in the industry, Rihanna focused on a range of traditionally hard to match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her aim, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”


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