Named after the address of its Los Angeles boutique, FourTwoFour on Fairfax, 424's ethos is rooted in the union of street-inspired fashion and contemporary art. The label produces jewellery, sneakers and ready-to-wear, and often partners with other leading brands on signature sports-inspired tees, bombers and other basics. Working with Harvey Nichols on an exclusive capsule, 424 launches a range printed with Google Earth images depicting the location of their store, the Harvey Nichols Knightsbridge store and the LA hotel where the two met to plan this exclusive collaboration.