ICE CREAM

ICECREAM was founded in 2004 by Pharrell Williams and NIGO as a sub-brand of Billionaire Boys Club. The iconic duo’s unique and light-hearted spin on classic off-duty styles has led the label to become one of the biggest names in urban clothing and a hit with A-list artists on the music scene. Look out for playful motifs that serve up a scoop of instant street cool.