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Did you know that over 150 years go into the making of every bottle of Jack Daniels Tennessee whiskey? Founded by Jasper Daniel in 1864, Jack Daniels’ infamous Old No.7 recipe is still one of the world’s favourite tipples, surviving and thriving through prohibition, the depression and two world wars. The distillery to this day remains at the heart of the community in Lynchburg, Tennessee where new blends and select barrels are crafted using the American label’s signature charcoal mellowing process. To discover its true depth, grab yourself a glass and let the bottle do the talking.