LOROD

New York-based label Lorod specialises in merging all-American heritage with modern influences. Founded by Lauren Rodriguez and Michael Freels – who met at the prestigious Parsons design school – the brand emphasises an understated, utilitarian aesthetic through clean construction, careful detailing and home-grown craftsmanship. At the heart of the designers’ ethos is longevity of design; it’s for this reason that Lorod offers pre-collections only.