New York-based label Lorod specialises in merging all-American heritage with modern influences. Founded by Lauren Rodriguez and Michael Freels – who met at the prestigious Parsons design school – the brand emphasises an understated, utilitarian aesthetic through clean construction, careful detailing and home-grown craftsmanship. At the heart of the designers’ ethos is longevity of design; it’s for this reason that Lorod offers pre-collections only.

109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Sunday: 11.30am* – 6pm Monday to Saturday: 10am – 8pm *Browsing from 11.30am – 12pm