Max Mara

Originally a law graduate, the late fashion designer Achille Maramotti followed his passion and founded Max Mara, perfecting a clean, sophisticated aesthetic using French-inspired design offset with Italian flair. Maramotti established his signature piece, the camel-coloured coat, in his very first collection; now, half a century on, Max Mara designs are as polished and popular as ever, with sleek shapes in rich tones that have a truly timeless appeal and continue to empower the female form.