Natural Selection

Inspired by Charles Darwin’s ‘The Origin of the Species’, Natural Selection charts the ascent of man’s smart casual wardrobe. The London-based label was founded in 2009 as a denim brand, but has since evolved into a complete collection of finely crafted essentials. One trait that will never change changed is its commitment to exclusively using Japanese selvedge to make all of its denim jeans and jackets.

109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Monday to Saturday: 11am – 7pm Sunday: 11:30am – 6pm* *browsing from 11.30am - midday We have made the decision to temporarily close our stores and restaurants. Please read our COO Manju Malhotra's statement regarding COVID-19 here.

Current Easter Opening Hours

Friday 10 April: 10am – 8pm Saturday 11 April: 10am – 8pm Sunday 12 April: CLOSED Monday 13 April: 10am – 8pm Friday 8 May: 10am – 8pm Monday 25 May: 10am – 8pm