Inspired by Charles Darwin’s ‘The Origin of the Species’, Natural Selection charts the ascent of man’s smart casual wardrobe. The London-based label was founded in 2009 as a denim brand, but has since evolved into a complete collection of finely crafted essentials. One trait that will never change changed is its commitment to exclusively using Japanese selvedge to make all of its denim jeans and jackets.
109 - 125 Knightsbridge
SW1X 7RJ KnightsbridgeOpen on Google Maps
Telephone: +44 (0)207 235 5000
Fax: 0870 191 6019
Monday to Saturday: 10am – 8pm Sunday: 11:30am – 6pm* *browsing from 11.30am - midday Bank Holiday Hours: Monday 6th May - 10am - 8pm Monday 27th May - 10am - 8pm Monday 26th August - 10am - 9pm