Forging a new, pioneering blend of street and luxury fashion, Rob Lo Hailing and Jean-Claude LeBlanc initially launched menswear label Purple with a small but strong collection of vintage and utilitarian-inspired denim. Devoted to product development, Purple boasts outstanding expertise in the areas of fit, fabric and construction, to ensure all products are of the highest calibre. With an impending extension across a spectrum of categories in the works, look to the brand for urban influences, authentic distressing and textural experimentation that’ll cement your look firmly in the city.

109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Monday to Saturday: 11am – 7pm Sunday: 11:30am – 6pm* *browsing from 11.30am - midday We have made the decision to temporarily close our stores and restaurants. Please read our COO Manju Malhotra's statement regarding COVID-19 here.

Current Easter Opening Hours

Friday 10 April: 10am – 8pm Saturday 11 April: 10am – 8pm Sunday 12 April: CLOSED Monday 13 April: 10am – 8pm Friday 8 May: 10am – 8pm Monday 25 May: 10am – 8pm