So Shady

Not just a sunglasses label, So Shady prides itself on having serious attitude as well. From plane to party, the brand’s street style-inspired designs maintain your mystique, imitating the glamorous aesthetic of its founder - fashion influencer Tamara Kalinic. So Shady’s first collection, Season 1, features a range of sharp, architectural glasses with the coordinating chains to match.

109 - 125 Knightsbridge

SW1X 7RJ Knightsbridge

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Telephone: +44 (0)207 235 5000

Fax: 0870 191 6019

Monday to Saturday: 11am – 7pm Sunday: 11:30am – 6pm* *browsing from 11.30am - midday We have made the decision to temporarily close our stores and restaurants. Please read our COO Manju Malhotra's statement regarding COVID-19 here.

Current Easter Opening Hours

Friday 10 April: 10am – 8pm Saturday 11 April: 10am – 8pm Sunday 12 April: CLOSED Monday 13 April: 10am – 8pm Friday 8 May: 10am – 8pm Monday 25 May: 10am – 8pm