Launched in 2000 by American businesswoman Sara Blakely, Spanx revolutionised underwear for fashion-conscious women. Its body-sculpting slips, briefs and camisoles, and now swimwear and outerwear, help to slim and shape the figure thanks to targeted compression zones and a unique fabric formula. Seamlessly accentuating the waistline and minimising the appearance of the stomach and thigh areas, Spanx ensures a perfect outline when worn beneath tight dresses or clingy materials.
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