Never Fully Dressed

Never Fully Dressed was founded in 2009 by Lucy Aylen, with the aim to empower women through personality-filled prints and flattering silhouettes for all body types. Born out of the belief that clothes carry the power to change how we feel, Lucy began making colourful and inclusive pieces with a sewing machine her grandad had bought her and sold them at London’s Portobello Road market. From humble beginnings, the word-of-mouth ‘buzz’ grew and sodid the label, stocking its woman-centric collections worldwide; think feminine cuts, lavish fabrics and patterned co-ords and dresses.