Harvey Nichols #BEENTRILL#

A world-first collaboration - Harvey Nichols team up with #BEENTRILL#

Get ready for a collection unlike any other.

It is with great excitement that we announce our exclusive collaboration with art collective and DJ crew, #BEENTRILL#.

Enlisting the help from designers behind our favourite British brands, we’ve brought in Kim Jones, Hardy Amies, Gareth Pugh, Shaun Samson and A. Sauvage to work with #BEENTRILL# on this exciting, world-first project launching for Spring/Summer 2015.

Consisting of 15 looks, with footwear designed by Mr. Hare and Linda Farrow producing a selection of sunglasses to compliment the collection, this unique partnership will be unveiled during London Collections: Men, later this year.

We are thrilled to be working on one of the most exciting and diverse collaborations of recent times.Darren Skey – Menswear Buying and Merchandise Manager, Harvey Nichols

#BEENTRILL# has taken the social platforms by storm and created a unique collective of music, art and fashion curators. Together, we have hand-selected British designers that encapsulate the entire menswear spectrum, from Savile Row to street fashion, creating a seriously exciting proposition which we can’t wait to share.

The image and sound of #BEENTRILL# is defined by the frenzy of new youth culture found on the pages of the deep web and on the blocks of big cities. Working in all mediums from 3D body scans, to mix tapes, to apparel design, #BEENTRILL# has created an art practice that sees no limits.

They examine that often unexplored area where Hi-brow meets Lo-brow; where the runways in Paris meet the bootleggers on canal street. They find inspiration when hi-fi merges with low-fi and through experimental sound, innovation and technology they have created a lifestyle brand that is for the next wave of net surfers.

Let the countdown commence…

The collection will be presented during London Collections: Men in June 2014 and will be available exclusively at Harvey Nichols stores worldwide and online at harveynichols.com from December 2014.