If anyone owns the term ‘smooth and polished’ it’s Brazil. First came the wax, then the blowdry, and not long after, body oil. Are you ready for the next transformer?
The beauty industry has certainly been shaken by the latest export. Sol de Janeiro‘s Brazilian Bum Bum Cream gained cult status in its body-bearing home and now has arrived to save our dull, dry skin.
Whether you’re looking to get moisturised for a holiday or festival, here’s all you need to know to get peachy with the best of them.
1. Funnily enough, Brazilian Bum Bum Cream is inspired by Brazilian’s favourite body part. But don’t be mistaken — this isn’t just for your booty, it can be used as a full-body cream.
2. The addictive, signature Bum Bum Cream scent — with notes of salted caramel and pistachio — is called ‘Cheirosa ’62’ because 1962 was a big year for Brazil. The song “The Girl from Ipanema” was released, Brazil won the FIFA World Cup, the famed Havaianas launched and Bossa Nova hit the world stage.
3. One of our Brazilian beauty secrets is being cheirosa (sheh-rō-zah), which means to always smell incredibly delicious from sunrise to sundown.
4. Brazilian Bum Bum Cream is rich in Guaraná, a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on the planet.
5. Everything included in the range is created using thriving nutrients from the Amazon, including the signature Brazilian beauty blend of nourishing cupuaçu butter, antioxidant powerhouse açaí and super conditioning coconut oil.
6. In Brazil, they believe you’re as beautiful as you feel. Beauty isn’t a universal standard to reach, but an attitude to take. It’s about radiating a confidence that comes from playing up your best assets.
7. The brand is entirely cruelty-free and even has a resident pup named Sete (pronounced seh-chee) which means Seven in Portuguese. A lucky number for Sete’s human mom, Ingrid, their in-house Brazilian Beauty Expert.
8. Sol de Janeiro means Sun of January. It’s a play on words that combines the name of the city that inspires them — Rio de Janeiro — with the beautiful sun that shines on its beaches.
9. All products are infused with ethically-sourced natural ingredients that are free from phthalates, parabens, propylene glycol, synthetic colours, petrolatum, making it a safe bet for your skincare routine.
10. Sol de Janeiro doesn’t just create its cult Bum Bum cream — the range also includes sunscreen, hand cream and an illuminating glow oil for a Brazil-worthy radiance.