CELEBRATING CONSCIOUS LUXURY
Penélope Cruz shines the spotlight on sustainability for Atelier Swarovski
Fronted by Penélope Cruz and captured by fashion photographers Mert & Marcus, the new fine jewellery collection – available exclusively at Harvey Nichols, Knightsbridge – evokes the glamour of the golden age of the red carpet.
Infused with the opulence of Old Hollywood the jewels are crafted with Swarovski Created Diamonds and responsibly sourced gemstones set in 18kt Fairtrade gold.
Chosen for her philanthropic efforts, brand ambassador Penélope Cruz embodies Swarovski’s dedication to ‘conscious luxury’. Swarovski has also partnered with Fairtrade to ensure all gold is responsibly sourced and are determined to make sustainability and innovation as much a part of the brand as luxury.
“I am proud of my partnership with Atelier Swarovski, and I feel lucky to be in a position where I can help to shine a light on conscious luxury and create products that have a positive impact,” said the Academy Award-winning actress, whose dedication to charity and sustainability is well-documented.
We are delighted to showcase conscious luxury through our in-house fine jewellery lines, which are handcrafted with Swarovski Created Diamonds, genuine and created gemstones and responsibly sourced gold.
– Nadja Swarovski, Member of the Swarovski Executive Board and Creative Director of Atelier Swarovski