“Fenty Beauty was created for everyone:
For women of all shades, personalities, cultures and races. I wanted everyone
to feel included. That’s the real reason I made this line.”
Smashing the stereotype of a celebrity beauty line by launching a complexion collection that places her firmly in the prestige sector, Rihanna’s first foray into beauty isn’t what you might expect.
It would have been too easy to launch with crazy colour and novelty products but creator and founder Rihanna wanted to do things differently – as an innovator but also as someone who had personally experienced the gap in the market for a foundation range that is truly representative of women of all colour.
Her mantra is ‘radiance reimagined’ and she intends to achieve it with the release of forty boundary-breaking shades of foundation, a selection of glowing highlighters, luminous primers, shimmering makeup sticks and the sexiest blotting powder and paper yet. With countless and unexpected ways to shine bright, there is no doubt that Rihanna is once again redefining the rules.
For Rihanna, beauty is an energy, it’s the ever-changing way we carry ourselves. It’s the power to light up a room or heat things up. It’s about emanating what’s inside and using makeup as a tool to celebrate difference.
Intrigued? Discover it for yourself.
Browse Fenty Beauty
Discover the Fenty Face
“The first time I remember having my makeup done was for this beauty pageant that I did in school. I was 15, about to be 16, just before I got signed. And ever since then, ever since I saw foundation on my skin—I could never look at my skin without foundation again. Makeup, it spoiled me.”
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. And so, I wanted to make sure that women of all skin tones were covered and they could be included in what I created.”
“We work really long and hard on the texture of each formula. It was really important to me that each product is made to easily build and layer with lightweight textures that are flexible even when you want to re-apply.”
“The best piece of makeup advice that I can give to any of my fans or any of our customers is to never be afraid to experiment. Makeup is there for you to play. It's there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. You should always have a blast, and feel free to take chances, take risks, and, dare to do something new or different.”
“I have 100% involvement in this process, which made this so special and very fun. I had so much freedom in creating whatever products I wanted to make, and whatever colours or shades I wanted to make them, down to the fonts on the packaging. I look forward to everybody getting to see what we’ve been able to create so far.”
WHAT WE SAY:
A shine-stopping, pore-diffusing primer that smooths the way for better foundation application.
WHAT RIHANNA SAYS:
“One of the things I really love about it is the colour. It's this soft pinky-nude, it's really feminine. I call the colour ‘invisipink,’ because it's invisible but has a warm tone, so it’s not white or chalky on the skin.”
WHAT WE SAY:
A soft matte foundation with buildable coverage in a forty unique shades.
WHAT RIHANNA SAYS:
“I think foundation should look like second skin, so it was important to me that Pro Filt’r Foundation has a soft matte finish because you still want a dewy look, but you don’t ever want your skin to be shiny.”
WHAT WE SAY:
Magnetised makeup sticks to either conceal, correct and contour or highlight, blush and enhance.
WHAT RIHANNA SAYS:
“I’m out long days and long nights, working, or attending events, and you don’t have a chance to go back and fix your makeup. So, it’s really fun to have Match Stix and a portable brush to just throw in your clutch and go.”
WHAT WE SAY:
Weightless cream-powder highlighters. Each duo features a subtle sheen for day and a supercharged shimmer for night.
WHAT RIHANNA SAYS:
“You can use this on any part of your face. I like to use it on my body as well because it's such a high shine. You look at it and think, is it going to deliver? Then—BAM!—it delivers!”
WHAT WE SAY:
Universally, translucent blotting powder that absorbs shine and diffuses the look of pores for an instant filtered look.
WHAT RIHANNA SAYS:
“Every red carpet you see me on, Invisimatte is in my clutch. I hate being greasy or getting caught oily in pictures—we all hate that—and this is the cure.”
WHAT WE SAY:
Superfine, silky paper to blot on the go with a chic mirrored compact.
WHAT RIHANNA SAYS:
“I love to blot on the fly, or as we like to call it at Fenty Beauty, portable blotting. So the most important part of this packaging is the mirror – you can just look right in the mirror and get that grease off in a hurry.”
WHAT WE SAY:
An explosive shine that feels as good as it looks in one universal rose nude shade.
WHAT RIHANNA SAYS:
“I apply this all day long. It’s truly addictive. It’s comfortable, it’s nourishing, and you just want to wear it all day.”
WHAT WE SAY:
Professional quality brushes that know how to play to your angles and are magnetised for convenience.
WHAT RIHANNA SAYS:
“I can’t stand it when you buy a portable brush, and it’s like the flimsiest thing you’ve ever felt. It was important to me to create a credible brush.”
