STYLE GUIDE

DENIM REDEFINED

Jeans, but not as you know them – rediscover the stalwart style from a new angle.

  • 1. SHADES OF SPRING

    SHADES OF SPRING

    There was a time when jeans only came in a few core colours – blue, black and grey. Now, while there is most definitely a time and place for all three, we couldn’t help but wonder if there’s more to denim than conservative tones? The answer comes in the form of crisp whites, soft neutrals and refreshing pastel hues – all perfect shades for spring. Keep outfits tonal and avoid colour clashes – see Oliver Spencer and Saturdays NYC. While wearing white jeans a beige jacket will ensure a gentle transition.

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  • 2. WORK IT OUT

    WORK IT OUT

    Denim’s origins lie in workwear – specifically in the jeans and overalls worn by American farmers in the 1850s. It would be over a century before the trousers made the switch from blue-collar to white-collar attire, but we thank the fashion gods that they did. There is no piece quite so versatile as a pair of slim-fit jeans in black or dark navy – investing in a pair from Acne Studios, Balmain or Paige will pay off in the long run. Opt for a monochrome base and layer with light tones for a fail-safe uniform.

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  • 3. AND RELAX

    AND RELAX

    The menswear landscape is changing, with looser cuts back in vogue. It’s a shift that has made its way to jeans, with relaxed fits beginning to challenge the dominance of slender silhouettes. Getting it right is all about balance. It’s tempting to go baggy all over, but instead of drowning in fabric we suggest sticking to regular fits on top. When it comes to cuffs, opt for either the bunched approach at Loewe to elongate the silhouette or a cropped pair of turn-up cuff jeans from Valentino to accentuate the wide leg.

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