FUNCTION FIRSTFor Canada Goose, optimum is the only option.

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When you think Canada Goose, you think warmth, you think protection and you think performance.

What began in 1957 in Toronto as a relatively small brand that made jackets for local policemen has today established itself as a global authority in the luxury outerwear game with a hugely dedicated fan base and an unrivalled range of jackets, coats, gilets, accessories, rainwear and knitwear. Hailing from a country that regularly reaches sub-zero temperatures during winter, Canada Goose considers function to be at the core of its ethos and its design process, making it the perennial brand for cold-weather essentials.

Adding to its Arctic expertise, Canada Goose has also collaborated with fashion-industry juggernauts including Opening Ceremony, Levi's and Vetements (to name a few), merging forward-thinking function with street-style credentials. It comes as no surprise that the brand's seasonal staples have become sartorial no-brainers in contemporary wardrobes. Canadian by design, global by function.

DISCOVER A DIFFERENT SIDE
Perhaps most recognised for heavy-duty puffer jackets that serve the most extreme weather conditions, the brand is adapting to include a larger lineup of lightweight down jackets. With more frequent Indian summers and blackberry winters, the lines between seasons are increasingly blurred; you now need to be able to dress for all manner of 'grey-area' weather – and with Canada Goose's LWD range, you can.

WARMTH WITHOUT THE WEIGHT
Having been in the vanguard of luxury outerwear for more than 60 years, Canada Goose is a brand that knows warmth. Using a specially adapted Thermal Mapping® technology, a number of pieces from the LWD range are made with an intelligent mix of technical nylon, quilted down filling and soft fabrics that allow increased movement and comfort, as well as warmth in the places you need it most. More mobile than ever before, these small but mighty styles have all the protection without the weight.

WORK AS ONE
If you're something of a globe-trotter, you'll know (perhaps all too well) the plight of packing for cold-weather destinations. Now – from the HyBridge Base to the Brookvale jacket – any of the pieces from the LWD lineup make ideal travel companions due to their compact shape and light weight. Your wardrobe is an extension of your lifestyle, so if you're a man on the go, it should have a get-up-and-go quality that will streamline your morning and packing routines.

EASY COME, EASY GO
Characterised by a classic aesthetic and wear-anywhere appeal, the LWD jackets lend themselves to effortless layering, regardless of your look; the same piece can be styled with denim and a sweatshirt or weekday tailoring. Fusion Fit has also been introduced to the wider down collections, designed for those with a smaller frame – just one more way the brand can be tailored for your lifestyle. Canada Goose is setting the standard for what functional wardrobe staples can (and should) do.

THE KNIGHTSBRIDGE POP-UP

Canada Goose is setting up shop in the Project 109 space on LG1 in Harvey Nichols, Knightsbridge from 19th September to 19th October 2018. At the pop-up, you will be able to explore the lightweight down range, including a very special admiral blue colourway of the HyBridge Lite jacket, which is exclusive to Harvey Nichols, alongside the label's lineup of expedition-style parkas, puffers and accessories.

WATCH THE CAMPAIGN VIDEO