UP TO 30% OFFSign up to shop
Ethical brands to know
Forget black. This year, green will be gaining ground. Presenting four brands who are rethinking ethical fashion.
1. WALD BERLIN
A breakthrough brand at Berlin Fashion Week just last year, Wald Berlin is the brainchild of Joyce Binneboese and Dana Roski of concept store WALD. Handcrafted in Germany by the Fairtrade Mothers and Grandmothers collective, their travel-inspired jewellery has captured the attention of everyone from Tiffany Hsu to Marion Cotillard.
Nostalgically named, its signature ‘Bootylicious’ and ‘Drop It Like It’s Hot’ designs are only made from real seashells which don’t fall under protected species. “We treat everything and everybody with respect, this includes and focuses on the environment and our surrounding,” say the duo.
Standing for ‘sisters’ in Hindi, Behno is the socially conscious brand redefining what it means to be made in India, a term loaded with “unfair stereotypes and assumptions,” says Punjya.
Galvanised by the 2013 Rana Plaza disaster, founder Shivam Punjya champions workers’ rights with an emphasis on female empowerment, after becoming aware of the disparity between what the workers were creating versus what they were earning. Designed to transcend trends using “old-world craftsmanship,” Behno draws to mind the much-discussed Instagram account @slowfashionmemes, which prioritises thoughtful design over fast fashion.
Drenched in sun-soaked LA inspiration, Legier draws from the city’s landscape as well as mid-century paintings, as can be expected from a brand helmed by a former art historian, Legier Biederman.
Tinged with bohemian charm, signet and geometric rings are embellished with responsibly sourced stones of turquoise, onyx and mother of pearl, lending designs a dreamy New Age quality. “It's no good wearing something beautiful which is thoughtless of those who made it and unkind to the world around us. We believe in looking and behaving our best with people and the precious environment in which we all live,” pledges Legier.
4. LUTZ MORRIS
“I spent my childhood in Germany where our education was focused on learning about the environment and our responsibility for the planet,” says Tina Lutz. “I remember moving to New York in the early 90s and being shocked that nobody recycled glass or paper.”
Characterised by a boxy silhouette and sleek reptile-effect finishes, the handmade bags are almost entirely crafted from materials sourced in Germany – 90 per cent to be precise. $10 of every purchase also goes to Christy Turlington’s charity, Every Mother Counts, a vital cause for Lutz, for reasons beyond her friendship with Turlington; “Helping to ensure every mother everywhere has access to options that improve maternal health and minimise childbirth complications is important to me,” says Lutz.