When Aimee Smale launched Odd Muse in 2020 from the confines of her bedroom, her aim was simple – to create timeless and versatile designs that bridge the gap between fast fashion and sustainable, high-quality garments. Now based in London, her vision to introduce a slower pace to the fashion industry sees the label focus on clean-cut silhouettes and pared-back styling through signature pieces like the Ultimate Muse blazer, coordinating trousers and pearl-embellished cocktail dresses. The name Odd Muse is drawn from the belief that every woman can be a muse in her own perfectly, imperfect way; and if that happens to be odd, then so be it!
