Project 109 X
Kicking off Project 109, sees a partnership and exclusive content with HYPEBEAST – the online mecca for men seeking the latest news in contemporary fashion, streetwear and lifestyle.
Marking HYPEBEAST’s 10th anniversary, the pop-up exhibits HYPEBEAST Kicks – a curation of rare and often unseen sneakers from the past 10 years, as well as Printing Live, a new instore t-shirt printing service.
HYPEBEAST’s 10 Favourite Kicks
The HYPEBEAST staff selected some of their favourite kicks of all time, and of course multi-sneaker packs made the list.
The Footscape was one of the Swoosh’s early attempts at mimicking the natural shape and motion of a runner’s foot, and later paved the way for the brand’s state-of-the-art Free sole.
Their first of many collaborations, this Superstar introduced the global streetwear and sneaker communities to NEIGHBORHOOD. The Japanese brand’s take on the historical adidas Gazelle came in two options - black or white - with minimal branding that embodied it’s punk-motorcycle ethos.
The Mars Yard featured an SFB sole unit, vectran ripstop fabric from Mars Rover airbags, paracord shoelaces, tongue padding that deteriorates to leave a “breadcrumb trail,” and much more. It’s cosmic-inspiration and exclusivity made this sneaker an instant classic.
In 2001, James Bond and Eddie Cruz open the doors to Undefeated. Soon after, the retailer found itself on Nike’s radar, resulting in 2005’s multicolored Dunk High NL as part of the globally-sourced “Clerks Pack.”
In 2005, Nike SB dug deeper into skateboarding culture in search of creative themes for its popular Dunk line of sneakers. The result was Nike SB’s “Melvins” pack, a homage to the Washington-based band with the same name.
Whenever Nike and Supreme come together it’s always for the history books. Aside from their limited availability and perfectly-executed Air Jordan-inspired colorways, it’s the historical context that makes this pack one of Nike SB’s most coveted releases.
It took Mastermind 15 years before teaming with sportswear behemoth Nike in 2012. The result was a very limited, Dover Street-exclusive pack of Dunk Highs in your choice of a glossy patent leather black or a pair that mixed grey and black hues, each of which featured bold branding along the heel.
The eBay x Nike SB Dunk Lows are the rarest of the rare as there were only two made. There’s not much to this pair, aside from it being the rarest sneaker on our list. However, it sparked a unique partnership between Nike and eBay.
Multi-sneaker packs have become commonplace in our world, adding a new dimension of hype. While Nike is often considered the pioneer of this movement, it was its Jordan imprint that paved the way for dual sneaker drops with the “Defining Moments” pack back in 2006.
Kanye West is sneaker royalty. Anything his feet touch turns to gold. In 2009, Kanye was able to parlay his self-proclaimed “Louis Vuitton Don” moniker into a full fledge collaborative footwear line with the Parisian luxury house. It’s the “Jaspers” that have become the most iconic.