Root Cover Up - Red - Color Wow
  • Root Cover Up - Red - Color Wow
  • Root Cover Up - Red - Color Wow
  • Root Cover Up - Red - Color Wow
  • Root Cover Up - Red - Color Wow
  • Root Cover Up - Red - Color Wow

Color Wow

Root Cover Up - Red


This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there.

Color Wow’s fast, easy, precise no-mess Root Cover Up mineral powder adheres to hair instantly. The water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat or swim. It’s formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

£135.71 per 10.00g

SKU No.: BS550925

Style No.: 550925

Apply to dry hair. Load up the small end of the brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed.

To extend highlights, use the side edge of the small brush. Lightly dust off any excess powder with wide end of the brush.

Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides)

Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s haircare company. It addresses the problems associated with coloured hair; camouflaging grey roots instantly and covering dark re-growth in lightened hair without peroxide.


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