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Pro Filt'r Soft Matte Longwear Foundation 440
What is my shade?
For deep skin with cool red undertones.
Finally – the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds from medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s humidity resistant, sweatproof and won’t clog pores, so that wherever you are, it’s going to work on your skin. Best of all, this long-wearing, light-as-air texture is undetectable on skin – so you always look like you.
How did FENTY BEAUTY do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women
FENTY BEAUTY figured out that it takes the right balance of tone and texture to make foundation work on every skin type. The brand obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right – not too matte and not too shiny. The result? A comfortable long-wear formula that lets skin look like skin. Made for all women to love.
"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there's not a lot of options. And so, I wanted to make sure that women of all skin tones were covered and they could be included in what I created."
FENTY BEAUTY is 100% cruelty free.
£8.44 per 10.00ml
SKU No.: BS644957
Style No.: 644957
How to Use
Be sure to moisturise skin before foundation application, especially if your skin is dry. After moisturising, prep skin with Pro Filt’r Instant Retouch Primer for best results.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the centre of your face and blend outward.
RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.
For medium, customisable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge, begin applying product at the centre of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
Aqua/water/eau, dimethicone, talc, PEG-10 dimethicone, trimethylsiloxysilicate, polypropylene, isododecane, cetyl PEG/PPG-10/1 dimethicone, nylon-12, HDI/trimethylol hexyllactone crosspolymer, phenoxyethanol, sodium chloride, hydrogen dimethicone, glycerin, magnesium sulfate, sodium dehydroacetate, disteardimonium hectorite, aluminium hydroxide, methicone, benzoic acid, dehydroacetic acid, propylene carbonate, ethylhexylglycerin, parfum/fragrance, silica, biosaccharide gum-4, ananas sativus (pineapple) fruit extract, carica papaya (papaya) fruit extract, paullinia cupana seed extract, potassium sorbate, sorbic acid. May contain/peut contenir (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).
Fenty Beauty was created with a vision. For creator and founder Rihanna, it was essential “that women everywhere would be included”. After recognising a void in the industry, Rihanna focused on a range of traditionally hard to match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her aim, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Collect in StoreHK$95
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