KWEICHOW MOUTAI Moutai Flying Fairy 2024

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SKU:
4325319
UPC:
2310063288436
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Baijiu has been China’s national drink for more than five millennia and is the most-consumed hard liquor on the planet (18 billion litres are made each year). Sales of this fascinating spirit are exploding around the world. And it’s worth noting that Baijiu is as important a part of Chinese heritage as silk tea ceramics martial arts and calligraphy all of which have become very popular on these shores.

The name translates as ‘clear spirit’ and Baijiu can be distilled from sorghum wheat rice sticky rice or corn. What makes it unique is two-fold. Firstly it’s an ingredient called ‘Qu’ – bricks of damp grains left in a warm place until they grow yeasts fungi and microorganisms – that is used to kickstart the fermentation a little like koji for Japanese Sake. This gives Baijiu a distinctive aromatic funk which reminds us a little of high-ester Jamaican rum. Secondly, it’s the fact that Baijiu, is created by distilling the solids not the liquid. Baijiu is then matured in ceramic jars. These breathable containers allow micro-oxygenation of the spirit and remove impurities all without adding flavour.

The Chinese generally classify Baijiu by its distinctive smell. The primary categories are ‘rice’ a sweet and floral style from the south; ‘light’ a delicate style from the north made with sorghum; ‘strong’ the most popular style crafted using at least two grains and mud pits for fermentation; and ‘savoury’ or ‘sauce’ an expensive and umami style thought to resemble soy sauce. Baijiu is traditionally sipped neat, but it has recently captured the attention of cocktail aficionados and the world’s finest bartenders. Baijiu now looks set to cement its status as the greatest spirit on the planet by increasing its global reach.


SKU No.: 4325319

Style No.: 31662

Country: China
Volume: 500ml

Baijiu has been China’s national drink for more than five millennia and is the most-consumed hard liquor on the planet (18 billion litres are made each year). Sales of this fascinating spirit are exploding around the world. And it’s worth noting that Baijiu is as important a part of Chinese heritage as silk tea ceramics martial arts and calligraphy all of which have become very popular on these shores.

The name translates as ‘clear spirit’ and Baijiu can be distilled from sorghum wheat rice sticky rice or corn. What makes it unique is two-fold. Firstly it’s an ingredient called ‘Qu’ – bricks of damp grains left in a warm place until they grow yeasts fungi and microorganisms – that is used to kickstart the fermentation a little like koji for Japanese Sake. This gives Baijiu a distinctive aromatic funk which reminds us a little of high-ester Jamaican rum. Secondly, it’s the fact that Baijiu, is created by distilling the solids not the liquid. Baijiu is then matured in ceramic jars. These breathable containers allow micro-oxygenation of the spirit and remove impurities all without adding flavour.

The Chinese generally classify Baijiu by its distinctive smell. The primary categories are ‘rice’ a sweet and floral style from the south; ‘light’ a delicate style from the north made with sorghum; ‘strong’ the most popular style crafted using at least two grains and mud pits for fermentation; and ‘savoury’ or ‘sauce’ an expensive and umami style thought to resemble soy sauce. Baijiu is traditionally sipped neat, but it has recently captured the attention of cocktail aficionados and the world’s finest bartenders. Baijiu now looks set to cement its status as the greatest spirit on the planet by increasing its global reach.


SKU No.: 4325319

Style No.: 31662

Country: China
Volume: 500ml

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