Now You Live

Founded by Carl Tallents, Now You Live creates activewear, clothing and footwear defined by understated style, function and refinement. Designed to move effortlessly with you throughout life, each piece reflects an uncompromising attention to detail and material choices made with intent. These are garments considered rather than styled, elevated essentials, quality activewear and technical footwear that transition seamlessly from studio and gym to city, commute and work. Sophistication meets quiet energy in every collection. Refined fabrics. Precise cuts. A confidence that does not need to announce itself. Now You Live is for those who value clarity over noise and purpose over excess.
Now You LiveWomen's Clayton Slim-Fit Performance Jacket£130.00Now You LiveWomen's Clayton Slim-Fit Performance Jacket£130.00Now You LiveWomen's Clayton Slim-Fit Performance Jacket£130.00Now You LiveMen's Overton Relaxed-Fit Training Jacket£130.00Now You LiveMen's Arnesby Cotton T-Shirt£60.00Now You LiveMen's Arnesby Cotton T-Shirt£60.00Now You LiveWomen's Uppingham Relaxed-Fit Joggers£105.00Now You LiveWomen's Langton Cotton Blazer£245.00Now You LiveMen's Peatling Cotton Oversized-Fit Sweatshirt£120.00Now You LiveMen's Peatling Cotton Oversized-Fit Sweatshirt£120.00Now You LiveMen's Saxby Relaxed-Fit Tracksuit Bottoms£90.00Now You LiveMen's Saxby Relaxed-Fit Tracksuit Bottoms£90.00Now You LiveWomen's Cotton Trucker Cap£65.00Now You LiveWomen's Cotton Trucker Cap£65.00Now You LiveWomen's Cotton Trucker Cap£65.00Now You LiveWomen's Origin Cotton Baseball Cap£65.00Now You LiveWomen's Origin Cotton Baseball Cap£65.00Now You LiveMen's Magna Cotton Joggers£110.00Now You LiveWomen's Beeby Merino Wool Knitted Hoodie£220.00Now You LiveWomen's Merino Wool Oversized-Fit Wrap£180.00Now You LiveWomen's Welland 1/4-Zip Cotton Jumper£220.00Now You LiveWomen's Glen Medium Impact Sports Bra£70.00Now You LiveWomen's Leamington Medium Impact Sports Bra£70.00Now You LiveWomen's Leamington Medium Impact Sports Bra£70.00Now You LiveMen's Woodhouse 1/4 Zip Cotton Slim-Fit Jumper£180.00Now You LiveMen's Woodhouse 1/4 Zip Cotton Slim-Fit Jumper£180.00Now You LiveMen's Pickwell Cotton Short-Sleeve Polo Shirt£150.00Now You LiveMen's Gulmey Performance Shorts£75.00Now You LiveMen's Gulmey Performance Shorts£75.00Now You LiveMen's Gilmorton 2-in-1 Moisture-Wicking Performance Shorts£95.00Now You LiveMen's Gilmorton 2-in-1 Moisture-Wicking Performance Shorts£95.00Now You LiveMen's Carlton Cotton Cardigan£245.00Now You LiveMen's Carlton Cotton Cardigan£245.00Now You LiveWomen's Spa Slim-Fit Gym Shorts£70.00Now You LiveWomen's Spa Slim-Fit Gym Shorts£70.00Now You LiveWomen's Spa Slim-Fit Gym Shorts£70.00Now You LiveWomen's Spa Slim-Fit Gym Shorts£70.00Now You LiveWomen's Waterley Short-Sleeve Performance T-Shirt£70.00Now You LiveWomen's Waterley Short-Sleeve Performance T-Shirt£70.00Now You LiveWomen's Waterley Short-Sleeve Performance T-Shirt£70.00Now You LiveWomen's Waterley Short-Sleeve Performance T-Shirt£70.00Now You LiveWomen's Waterley Short-Sleeve Performance T-Shirt£70.00Now You LiveWomen's Ashby 2-in-1 Performance Shorts£80.00Now You LiveWomen's Ashby 2-in-1 Performance Shorts£80.00Now You LiveWomen's Ashby 2-in-1 Performance Shorts£80.00Now You LiveMen's Mesh Lace-Up Runners£82.50Now You LiveMen's Mesh Lace-Up Runners£82.50Now You LiveMen's YH-203-Hybrid Breathable Mesh Runners£87.50Now You LiveMen's YH-203-Hybrid Breathable Mesh Runners£87.50Now You LiveMen's YX-101 Origin Low-Top Trainers£92.50Now You LiveMen's YX-101 Origin Low-Top Trainers£92.50

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